-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, OnYBs8/2c2yxDkEGG8FnSeE6wDA6CoZ3ctVXaKUExXkzSCufyV+s6jD4x+PFsqio yfZ6sd0kS2k4FOOUOiADww== 0001144204-10-010699.txt : 20100301 0001144204-10-010699.hdr.sgml : 20100301 20100301161203 ACCESSION NUMBER: 0001144204-10-010699 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20100301 DATE AS OF CHANGE: 20100301 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: LA JOLLA COVE INVESTORS INC CENTRAL INDEX KEY: 0001123220 IRS NUMBER: 000000000 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 10100 SANTA MONICA BLVD., STE. 2200 CITY: LOS ANGELES STATE: CA ZIP: 90067-4164 MAIL ADDRESS: STREET 1: 1799 UNION STREET, 3RD FL CITY: SAN FRANCISCO STATE: CA ZIP: 94123 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: WORLD AM, INC. CENTRAL INDEX KEY: 0001107522 STANDARD INDUSTRIAL CLASSIFICATION: COMMUNICATIONS EQUIPMENT, NEC [3669] IRS NUMBER: 900142757 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-59197 FILM NUMBER: 10644636 BUSINESS ADDRESS: STREET 1: 4340 VON KARMAN AVENUE STREET 2: SUITE 200 CITY: NEWPORT BEACH STATE: CA ZIP: 92660 BUSINESS PHONE: 9499555355 MAIL ADDRESS: STREET 1: 4340 VON KARMAN AVENUE STREET 2: SUITE 200 CITY: NEWPORT BEACH STATE: CA ZIP: 92660 FORMER COMPANY: FORMER CONFORMED NAME: WORLD AM COMMUNICATIONS INC DATE OF NAME CHANGE: 20000516 SC 13G/A 1 v175908_sc13ga.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 4)

WORLD AM, INC.

(Name of Issuer)

COMMON STOCK

(Title of Class of Securities)

98142E508

(CUSIP Number)

December 31, 2009

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule

is filed:

[_] Rule 13d-1(b)

[X] Rule 13d-1(c)

[_] Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).


CUSIP No. 98142E508
1)	Name of Reporting Person. La Jolla Cove Investors, Inc. IRS Identification No. of Above Person (entities only) 33-0645056

2)	Check the Appropriate Box if a Member of a Group	(a)o
	(See Instructions)	(b) o

3)	SEC Use Only

4)	Citizenship or Place of Organization. USA

Number of Shares

Sole Voting Power 24,223,452

Shared Voting Power

Sole Dispositive Power 24,223,452

Shared Dispositive Power

9)	Aggregate Amount Beneficially Owned by Each Reporting Person 24,223,452

10)	Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)	x

The aggregate amount in Row 9 represents the maximum amount of shares that La Jolla Cove Investors, Inc. can beneficially control under a contractually stipulated 9.99% ownership restriction. The full potential amount of shares that may be purchased by La Jolla Cove Investors, Inc. would otherwise exceed such amount.

11)	Percent of Class Represented by Amount in Item 9. 9.99%

12)	Type of Reporting Person (See Instructions) CO

(A) NAME OF ISSUER

(B) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICE

4340 Von Karman Avenue, Suite 200, Newport Beach, California 92660

(A) NAME OF PERSON FILING

La Jolla Cove Investors, Inc.

(B) ADDRESS OF PRINCIPAL BUSINESS OFFICE OR IF NONE, RESIDENCE

1150 Silverado St., Suite 218

La Jolla, CA 92037

(C) CITIZENSHIP USA

(D) TITLE OF CLASS OF SECURITIES

(E) CUSIP NUMBER

If this statement is filed pursuant to rule 240.13d- 1(b), or 240.13d-2(b) or (c), check whether the person filing is a:

(a) ___ Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).

(b) ___ Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).

(c) ___ Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).

(d) ___ Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).

(e) ___ An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E).

(f) ___ An employee benefit plan or endowment fund in accordance with 240.13d-1(b)(1)(ii)(F).

(g) ___ A parent holding company or control person in accordance with 240.13d-1(b)(1)(ii)(G)

(h) ___ A savings association as defined in section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813).

(i) ___ A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3).

(j) ___ Group, in accordance with section 240.13d-1(b)(1)(ii)(J).

ITEM 4. OWNERSHIP.

Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

(a) Amount beneficially owned: 24,223,452

(b) Percent of class: 9.99%

(c) Number of shares as to which the person has:

(i) Sole power to vote or to direct the vote: 24,223,452

(ii) Shared power to vote or to direct the vote:

(iii) Sole power to dispose or to direct the disposition of: 24,223,452

(iv) Shared power to dispose or to direct the disposition of:

ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [_].

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

ITEM 9. NOTICE OF DISSOLUTION OF GROUP

ITEM 10. CERTIFICATION.

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 23, 2010

	By:	/s/ Travis W. Huff
		Name: Travis W. Huff
		Title: Vice President and Portfolio Manager

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